Research Panel

Research Panel: Research Frontiers in Business and Tourism

AJ Aluri, PhD
West Virginia University

Nisreen Ameen, PhD
University of London

Basak Denizci Guillet, PhD,
Hong Kong Polytechnic University


Dr. AJ Aluri is the Founding Director of the Hospitality Innovation and Technology (HIT) Lab, a platform to bridge the gaps between academic and industry research. He is an Associate Professor at the John Chambers College of Business and Economics, West Virginia University. Dr.Aluri’s academic and research expertise combines all areas of his education, research interests, and focus in the areas of hospitality information technology and management and information systems, and how these areas impact international hospitality organizations, society, and education. He is an internationally recognized scholar who focuses on innovation and technology in the hospitality and tourism industry. He is currently focusing on consumer behavior research when using emerging technologies such as augmented reality, data mining, Internet of Sound, Internet of Things, robotics, and virtual reality. His research has been published in several top journals. He is also a board member of the International Council on Hospitality, Restaurant, and Institutional Education (ICHRIE) where he is currently serving as a Director of Networking. Dr. Aluri has been invited to speak at several international and national shows and conferences. He is a recipient of numerous awards from both academia and industry.


Dr. Nisreen Ameen is a Lecturer in Marketing at Royal Holloway, University of London. Previously she has held academic posts at Queen Mary University of London, Birkbeck University of London and Anglia Ruskin University (Cambridge Campus). Her research interests include: human-computer interaction, consumer behaviour, digital education and digital technologies, e-business and technology adoption. Dr. Nisreen has also published articles on artificial intelligence, robotics and the future of higher education. Her work in these areas has been published in different journals such as Computers in Human Behavior, Information Technology and People, Information Systems Management, Information Technology for Development, British Journal of Educational Technology and International Journal of Gender and Entrepreneurship.

Dr. Nisreen is an Editorial Board member of the Journal of Enterprise and Information Management. She is also a reviewer for several journals including: Computers in Human Behavior, Technological Forecasting and Social Change, Information Technology and People, Information Systems Management, Information Technology for Development, Journal of Behavioral and Experimental Finance and Journal of Enterprise Information Management.

In addition, she was the Best Paper Prize winner at the UK Academy of Information Systems (UKAIS) 2018 conference and she won the Best Researcher Award at the Bloomsbury Institute London in 2019. She presented her work and provided talks at national and international conferences in the United Kingdom, United States, Europe, Asia and the Middle east. She is also an academic member of the Association for Information Systems (AIS), a member of the UK Academy of Information Systems (UKAIS) and an affiliate member of the Charted Institute of Marketing (CIM).


Dr. Basak Denizci Guillet is an Associate Professor of Hospitality Finance and Revenue Management at the School of Hotel and Tourism Management at the Hong Kong Polytechnic University. She received a B.S. degree in tourism and hotel management from Bilkent University, a M.S. degree in hotel administration from the University of Massachusetts, Amherst, and a Ph.D. degree in hospitality financial management from the Pennsylvania State University. She worked in the hotel industry as part of the Hilton and Marriot teams. She is the recipient of 2012 President’s Award for Excellent Performance and Achievement in Teaching, The Hong Kong Polytechnic University, 2013 Schoolof Hotel & Tourism Management Award for Research Excellence and 2015Schoolof Hotel & Tourism Management Award for Service Excellence .

She is an editorial board member of the International Journal of Hospitality Management, International Journal of Contemporary Hospitality Management, Journal of Revenue and Pricing Management, Journal of Hospitality and Tourism Administration, Anatolia and European Journal of Tourism Research. Prior to her appointment at the Hong Kong Polytechnic University, she worked at University of South Carolina as an assistant professor.

Her academic research interests include hospitality business analytics with an emphasis on financial and revenue management. Dr. Denizci Guillet has presented her research papers in several conferences including Annual International Council on Hotel, Restaurant and Institutional Education (I-CHRIE) Conference, Asia Pacific Tourism Association Conference, Annual Conference and Exposition and Annual Conference of the Association of Hospitality Financial Management Education. She published her work in the Cornell Hospitality Quarterly, Journal of Hospitality and Tourism Research, International Journal of Contemporary Hospitality Management, International Journal of Hospitality Management, Journal of Hospitality Financial Management, Journal of Travel Research, Annals of Tourism Research, and the Journal of Intellectual Capital. She delivered workshops and training programs on strategic decision making from a hospitality financial management perspective and revenue management to hotel executives in South East Asia.