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Dipayan (Dip) Biswas is the Frank Harvey Endowed Professor of Marketing at the University of South Florida. His overarching research interest is sensory marketing and its implications for digital marketing, AI, food/beverage marketing, and retailing. His research has been published in the Journal of Consumer Research (JCR), Journal of Marketing (JM), Journal of Marketing Research (JMR), Journal of the Academy of Marketing Science (JAMS), and Journal of Business Research (JBR), among other journals. He is Co-Editor-in-Chief of JBR, Area Editor of JAMS, and on the editorial review boards of JCR and JM. He is a past Associate Editor of JMR. He has collaborated on research projects with many companies across multiple countries. His research has been covered by over 200 media outlets worldwide.