Keynote Panel 3

Keynote Panel 3

Sustainability, Ethics, and Value Creation in the Global Economy

Scholars from around the world examine how sustainable, ethical, and responsible business practices create long-term value for organizations and society.

Keynote Panelists

Dr. Tarun Kashni

Dr. Tarun Kashni

Assistant Professor of Finance (FinTech and Analytics), JAIN (Deemed-to-be University), Bengaluru, India

Dr. Kashni’s research spans banking fraud, AI applications in finance, and sustainable economic growth. He also develops AI-driven financial analytics tools and projects.

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He authored the academic book A Textbook on Financial Management: Theories and Practices, catalogued in the library of ETH Zürich, Switzerland. His work has been published in Scopus-indexed and ABDC-listed journals, including the Journal of Financial Crime and the International Journal of Energy Sector Management.

Dr. Bengü Yardımcı

Dr. Bengü Yardımcı

Assistant Professor, Yaşar University, Türkiye

Dr. Yardımcı’s research focuses on accounting, finance, corporate governance, and sustainability, with a particular interest in corporate reporting and how it supports transparency, accountability, and long-term value creation.

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Over the years, her research has explored integrated reporting, sustainability reporting, environmental disclosure, corporate governance diversity, financial reporting quality, access to finance for SMEs, and stock market behavior. She has also contributed to the literature on digital transformation through her work on Accounting 4.0 and the implications of Industry 4.0 for the accounting profession.

Her current research builds on these areas by examining sustainability reporting standards, corporate governance, and corporate transparency, while exploring how artificial intelligence and digital transformation are reshaping accounting, finance, and corporate reporting. She is particularly interested in research that bridges emerging technologies with sustainable and responsible business practices.

Dr. Yardımcı has published in international peer-reviewed journals and regularly presents her research at international conferences. Through her work, she aims to contribute to the development of more transparent, accountable, and sustainable organizations in an evolving global business environment.

Dr. Muhammad Tahir Jan

Dr. Muhammad Tahir Jan

Associate Professor of Marketing, International Islamic University Malaysia, Malaysia

Dr. Jan’s research expertise lies at the intersection of consumer behavior, digital marketing, and sustainable business frameworks.

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He is actively engaged in advanced quantitative research methodology and structural equation modeling (SEM), focusing on how organizations can leverage marketing principles to drive sustainable, long-term corporate value.

Dr. Antonio E. Etrata, Jr.

Dr. Antonio E. Etrata, Jr.

Marketing Educator and Researcher, University of Santo Tomas, Philippines

Dr. Etrata is a dedicated marketing educator with over 10 years of experience in teaching, research, and curriculum innovation. His research interests focus on consumer behavior, green marketing, and the intersection of technology and marketing strategy.

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He is a recipient of the Outstanding Achievement in Marketing Education Award at the 43rd Agora Awards of the Philippine Marketing Association, as well as the 2025 Distinguished Thomasian Alumni Award, recognizing his significant contributions to marketing education and academic excellence.

His scholarly work has been published in international refereed journals, and he regularly presents his research at international conferences. He also serves as a marketing consultant and mentor for various marketing research projects, bridging academic insights with industry practice. In recognition of his expertise in marketing research, he was tapped as a marketing research consultant for several government-funded projects in collaboration with Thomasian researchers and scientists. These interdisciplinary initiatives focus on the development and commercialization of innovative technologies in robotics for disaster response, healthcare, and agriculture, contributing strategic market intelligence and commercialization perspectives to support their societal impact.

Committed to teaching innovation, Dr. Etrata fosters a collaborative and experiential learning environment that develops students’ critical thinking, teamwork, and leadership skills. He has led several industry-linked research initiatives that enrich student learning, strengthen real-world application, and promote meaningful engagement between academia, industry, and the public sector.

Dr. Qihui Chen

Dr. Qihui Chen

Professor, China Agricultural University, China

Prof. Chen’s current research examines how environmental regulations impact firm behavior such as innovation and employment.

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He received his Ph.D. in Applied Economics from the University of Minnesota–Twin Cities in 2012, as well as an M.A. in Regional Economics and a B.S. in Urban and Regional Planning, both from Peking University.

His research has appeared in leading international journals such as JAMA Network Open, Nature Communications, and the Journal of Economic Behavior & Organization. He currently serves as an Associate Editor of China Agricultural Economic Review and an Editorial Board member of Humanities and Social Sciences Communications.