Dr. Amani Alabed is an Assistant Professor and AI researcher at the University of Doha for Science and Technology, holding a PhD from Newcastle University, United Kingdom. She explores how AI shapes human behaviour, specialising in conversational AI, user-AI relationships, and the psychological impact of intelligent systems. With nearly a decade of experience across academia and industry, she leads research on empathy, trust and decision-making in AI interactions, while designing AI capability programmes for universities, entrepreneurs and organisations.
I am a Professor of Digital Transformation with a strong focus on technological innovation for Business Strategy, Marketing, and Research methods in the context of Tourism.
In our rapidly changing world, I see my mission in enabling industries to benefit from the cutting-edge technologies and in minimizing their risks of losing the competition because of strategic errors in technology adoption.
My expertise spans a cross-disciplinary approach of combining the theories and AI-driven tools alongside values and ethics to generate innovative solutions. Thus, I work with contemporary knowledge from cognitive psychology, management, marketing, and neuroscience, and with such technologies as AI agents, robotics, XR/VR/AR,
biosensors, and environmental sensors. This approach allowed me to generate relevant insights into consumer behavior and strategies for effective and efficient use of the innovative tech. My research on Generative AI, personalization, Metaverse, and Marketing Analytics, done in collaboration with the leading Tourism & Tech experts, has been published in international journals and presented at multiple conferences. As an educator and the Manager of the Digihealth & Smart Tourism Laboratory, I have also supported your talents; I am proud to see my graduates being employed and their work being recognized by the academic and industry.
I am always open to new collaborations and knowledge exchange. I regularly serve as a researcher, invited speaker, member of the research committees, and reviewer, co-
organizer of events and conferences, as well as a consultant.
Let’s connect to explore new opportunities for shaping the future together!
Dr. Conrad Coelho is an Associate Professor in Digital and AI Marketing at University College London (UCL). Conrad's research straddles contemporary issues in the online world, emerging technologies, and impactful pedagogical approaches in marketing education. Conrad is pursuing Perplexity AI’s Business Fellowship to support AI business initiatives. He serves as the co-lead for the UK Academy of Marketing’s AI, Innovation, and Emerging Tech Strand.
Conrad was recently awarded the UK Academy of Marketing’s Teaching Excellence Award 2025 for his thought leadership in ensuring marketing education remains at the forefront of technological advancements. Conrad is committed to supporting local businesses and was involved in delivering the UK Government’s Help to Grow management course for small businesses. He also served as a Digital Marketing mentor for the UKRI-funded “Growing Kent and Medway” project.
Dr. Atieh Poushneh is currently an Associate Professor of Marketing at California State University, Bakersfield, California, USA.
Atieh received her PhD from the University of Texas Rio Grande Valley. She holds a degree in Bachelor of Science in Computer Engineering-Software and a Master’s in Industrial Engineering.
Her main research interests are consumer psychology of interactive technology, including artificial intelligence (AI), generative and agentic AI, digital humans, augmented reality (AR), virtual reality (VR), and robots. Her research has been published in the European Journal of Marketing, Journal of Retailing and Consumer Services, Journal of Consumer Behavior, and Journal of Consumer Marketing.
Dr. Faizan Ali is an Established Professor of Marketing at the J.E. Cairnes School of Business & Economics, University of Galway. His research and teaching lie at the intersection of marketing, consumer behavior, hospitality, and tourism, with a particular focus on how emerging technologies such as artificial intelligence, service robots, and generative AI are reshaping customer experiences and business strategy. He has published over 140 peer-reviewed journal articles, authored several books and book chapters, and earned international recognition as a Highly Cited Researcher (2022, 2023). His work appears in leading journals across marketing, management, and hospitality, and he serves on the editorial boards of several top-tier academic outlets.
Dr. Ali’s ongoing projects examine the adoption and ethical use of AI in service contexts, the role of transparency and fairness in consumer trust, sustainable hospitality practices, and the psychosocial and performance dynamics of human–robot collaboration. Through his scholarship and teaching, he aims to bridge theory and practice by promoting responsible innovation, digital transformation, and human-centered approaches to business education and service design.