Istanbul2019 – Research Academy

Session 1: Qualitative Research Methodologies and Data Analysis Using NVivo 12

The aim of this workshop is to provide a unique opportunity and enable the participant:

    1. To understand the fundamentals of qualitative research including theory building approach, qualitative research designs, various methods for the collection and analysis of data in qualitative research
    2. To handle different data e.g., text files, field notes, audio/video recording interviews/documentaries/focus group discussions, websites, data sets, social media files etc. in NVivo software
    3. To organize, classify and sort the different types of data
    4. To transcribe audio/video recordings using NVivo Transcription Tools
    5. To identify themes and apply codes (coding types & tree nodes)
    6. To explore results in different form e.g., tag clouds, tree maps, cluster maps, coded matrixes, graphs, charts etc.
    7. To interpret and report the qualitative findings (Published Research papers based on NVivo Analysis will be provided in this workshop)
    8. To shape the findings into models and relationships

Session 2: Basic Mistakes in Quantitative Research Methods and How to Avoid Them

Recently, numerous scholars have reviewed a large number of business management research articles published top tier journals. Findings from these studies postulate that management/marketing research is overwhelmingly empirical in nature employing surveys as the main data collection tool and SEM/path analysis as the main analytical tool. This leads to a criticism for the discipline for over relying on a small set of quantitative methods which has the potential to inherent method bias that undermines the trustworthiness of findings. For instance, while SEM is a powerful analytical tool, it comes with various assumptions and considerations, which are often disregarded/ignored by the researchers. This workshop will highlight some very similar mistakes made by the researchers in business management research and provide some feedback on the current research projects being undertaken by the participants. This workshop aims to clarify some of the misconceptions related to methodological issues such as sampling and data collection, reliability and validity of the measures and factor analysis

Research Academy

Session and Time Title Speaker
Session 1 (A) – 9:00 AM – 12:00 PM Qualitative Research Methodologies and Data Analysis Using NVivo 12 Dr. Rab Nawaz Lodhi
Break 1 Hour
Session 1 (B) – 1:00 PM – 2:45 PM Qualitative Research Methodologies and Data Analysis Using NVivo 12 Dr. Rab Nawaz Lodhi
Break 15 Minutes
Session 2 – 3:00 PM – 5:00 PM Basic Mistakes in Quantitative Research Methods and How to Avoid Them Dr. Faizan Ali


Dr. Rab Nawaz Lodhi is the Assistant Professor at Institute of Business and Management, University of Engineering and Technology Lahore where he is teaching MBA, MS and PhD classes and supervising MS and PhD students. He is also HEC Approved PhD Supervisor in Pakistan. He did his PhD in Management Sciences from Bahria University Islamabad Pakistan. His PhD research work is on the post-implementation success of large-scale information systems i.e., Enterprise Resource Planning (ERP) Systems. His major areas of interest are Management Information System, HRM/Leadership, Innovation and Technology Management whereas, minor areas are Strategic Marketing, Brand Management and Project Management.

He has several international publications mostly in HEC recognized journals including Impact Factor Journals of Emerald, Sage Publishing Inc., John Wiley and Sons, Springer Publishing and Taylor and Francis Group. He is also member of editorial team in 36 international refereed journals. He has received grants from the Higher Education Commission (HEC) Pakistan to organize research workshops in different universities. He is a certified international trainer of QSR NVivo 9/10 (Qualitative Research and Data Analysis). He has expertise in several quantitative and qualitative tools e.g., NVivo, MaxQDA, Atlas-ti, Eviews, SPSS, STATA, AMOS, Smart PLS, MPlus, Endnote etc. This is the reason that he has trained several MS/PhD scholars, PhD faculty members, deans, directors and professional researchers in the following 44 universities, and research institutes of different countries including Pakistan, Malaysia, Indonesia, UAE, Saudi Arabia. In the current year, University of South Florida, USA has invited him as a resource person to train professors from different universities of America and Canada in Qualitative Research and Data Analysis. Last year, he was invited by King Abdul Aziz University Saudi Arabia as a consultant for the Harvard University USA funded project to train their professors and project team members in mixed-method research designs and qualitative data analysis.

Dr. Faizan Ali received his PhD in Marketing with a dissertation written on customer experience in the hospitality industry at the International Business School, Universiti Teknologi Malaysia (UTM-IBS) in June 2015. Dr. Ali also holds an undergraduate degree in Business Administration and Information Technology [BBA-IT (Hons)] with distinction from Institute of Management Sciences, University of Peshawar, Pakistan, and a Masters in Management with a dissertation on consumer behaviour in airline industry from Glyndwr University, United Kingdom.

Dr. Ali’s research interests are in the areas of customer experience, service performance and quality, customer satisfaction and behaviour. Dr Ali is also enthusiastic about developing new scales and working on various methodological aspects of hospitality and tourism research. He has authored more than 40 international refereed journal articles and international conference papers. His recent research has been accepted and published in internationally-refereed journals such as The Journal of Hospitality, Leisure, Sport & Tourism Education, Journal of Destination Marketing & Management, Journal of Hospitality Marketing & Management, Journal of Travel and Tourism Marketing, Worldwide Hospitality and Tourism Themes, Journal of Quality Assurance in Hospitality & Tourism, International Journal of Hospitality and Event Management, International Journal of Quality and Reliability Management and other reputable hospitality and tourism and business journals. Dr. Ali is recipient of four “best paper” awards: one from Academy of Global Business Advancement at the 10th World Congress at Bangkok; second at the 2014 World Hospitality & Tourism Forum. Seoul, Republic of Korea; third at the 5th International Interdisciplinary Business-Economics Advancement Conference and fourth at the 2016 WDSI Annual Meeting, Las Vegas, USA.

Dr. Ali is an active member of academic hospitality associations. Currently, he serves as the Coordinating Editor for International Journal of Hospitality Management and as an Assistant Editor for International Interdisciplinary Business Advancement (IIBA) Journal. He also serves on the editorial boards of various journals including Journal of Hotel and Tourism Management, Asia Pacific Journal of Innovation in Hospitality and Tourism Research, Journal of Marine Tourism and City University Research Journal. Dr. Ali is a trained expert in usage of various statistical tools such as Structural Equation Modelling (SEM) and Partial Least Squares (PLS-SEM). He has also conducted SEM and Business Research Methods related workshops in International Business School, University Teknologi Malaysia (IBS-UTM). Prior to joining USFSM, Dr. Ali was a Post-doctoral researcher at the Dedman School of Hospitality, The College of Business, at Florida State University. Moreover, he has worked as a research consultant for two years on various hospitality and tourism related projects in Malaysia. His industry experience includes working at Liverpool Football Club in the UK.